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	<title>HeyPapaLegend Studios</title>
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	<link>http://heypapalegend.com</link>
	<description></description>
	<lastBuildDate>Fri, 10 Feb 2012 09:31:45 +0000</lastBuildDate>
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		<item>
		<title>Roll Deep</title>
		<link>http://heypapalegend.com/2012/02/roll-deep/</link>
		<comments>http://heypapalegend.com/2012/02/roll-deep/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 09:31:45 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[International songwriting]]></category>
		<category><![CDATA[bucks music group]]></category>
		<category><![CDATA[heypapalegend]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[music uk]]></category>
		<category><![CDATA[new album]]></category>
		<category><![CDATA[pop songwriters]]></category>
		<category><![CDATA[roll deep]]></category>
		<category><![CDATA[white collar criminals]]></category>
		<category><![CDATA[Z1]]></category>
		<category><![CDATA[z1 writers]]></category>
		<category><![CDATA[zebra1]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=309</guid>
		<description><![CDATA[So recently we wrote the chorus hook for British Rap/Grime group &#8216;Roll Deep&#8217;.  This is a huge thing for us because as much as we love writing pop songs for labels overseas its really a pleasure to write something for a group such as this who are not only credible and hip, they are also [...]]]></description>
			<content:encoded><![CDATA[<p>So recently we wrote the chorus hook for British Rap/Grime group &#8216;Roll Deep&#8217;.  This is a huge thing for us because as much as we love writing pop songs for labels overseas its really a pleasure to write something for a group such as this who are not only credible and hip, they are also popular in the mainstream.  For example,  the group got their first UK number 1 single with the song &#8220;<span style="color: #000000;"><span style="color: #000000;">Good Times</span></span>&#8221; in May 2010 and the group&#8217;s second UK number 1 single was &#8220;Green Light&#8221; in August 2010. Their next single was &#8220;Take Control&#8221;, featuringR&amp;B singer Alesha Dixon, which charted at number 29 on November 7 2010.  The track that we wrote with them is going to be released as one of their singles and they are in the process of shooting the music video.</p>
<p>Find out more about roll deep at <a href="http://www.myspace.com/rolldeepofficial">http://www.myspace.com/<strong>rolldeep</strong>official</a></p>
<p>To find out more about our pop songwriting which we do under the heading &#8216;White Collar Criminals&#8217; visit <a href="http://www.zebra1.co.uk">Zebra 1</a> publishing and<a href="http://www.bucksmusicgroup.com"> Bucks Music Group</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<item>
		<title>Renegade Bingo</title>
		<link>http://heypapalegend.com/2011/08/renegade-bingo/</link>
		<comments>http://heypapalegend.com/2011/08/renegade-bingo/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 15:03:05 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=298</guid>
		<description><![CDATA[HeyPapaLegend is gonna be hitting the town tonight with a party that our good friends Will and Andrew put on called Renegade Bingo&#8230; We&#8217;re glad to be part of the few and the brave that are helping pop the cherry of this unique event that will hopefully become a firm establishment on the Cape Town [...]]]></description>
			<content:encoded><![CDATA[<p>HeyPapaLegend is gonna be hitting the town tonight with a party that our good friends Will and Andrew put on called Renegade Bingo&#8230;</p>
<p>We&#8217;re glad to be part of the few and the brave that are helping pop the cherry of this unique event that will hopefully become a firm establishment on the Cape Town circuit.</p>
<p>Our lovely friends at Peachy Keen are gonna be spoiling everyone&#8217;s ears with their throwback-to-yesteryear sound and there will be prizes such as Alcohol, Tattoo Vouchers, More alcohol and&#8230;well, check out the link for yourself&#8230;.it promises to be great though.</p>
<p><a href="http://renegadebingo.com/"><img class="alignleft size-full wp-image-300" title="Bingo!" src="http://heypapalegend.com/wp-content/uploads/2011/08/276820_250926444937914_2049444_n.jpg" alt="Bingo!" width="180" height="382" /></a></p>
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		<item>
		<title>7th Son &amp; The Hogs</title>
		<link>http://heypapalegend.com/2011/08/7th-son-the-hogs/</link>
		<comments>http://heypapalegend.com/2011/08/7th-son-the-hogs/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:04:12 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Bands]]></category>
		<category><![CDATA[7th son]]></category>
		<category><![CDATA[cape town sound studio]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[sublime]]></category>
		<category><![CDATA[sublime new vocalist]]></category>
		<category><![CDATA[The Hogs]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=292</guid>
		<description><![CDATA[So better late than never we find ourselves writing about 7th son and The Hogs and the fact that we think they&#8217;re gonna be making some waves not just locally but on the international scene. Why do we think that? Well, haven&#8217;t you heard? Sublime is back together with new frontman, Rome. Despite what some [...]]]></description>
			<content:encoded><![CDATA[<div style="background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: #ffffff; font: normal normal normal 13px/19px Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-family: Times; line-height: normal; font-size: medium; padding: 0.6em; margin: 0px;">
<p>So better late than never we find ourselves writing about 7th son and The Hogs and the fact that we think they&#8217;re gonna be making some waves not just locally but on the international scene. Why do we think that? Well, haven&#8217;t you heard? Sublime is back together with new frontman, Rome. Despite what some die-hard fans are saying about the band not being the same (and i tend to agree) it is still going to cause a ripple effect in the music industry. Hopefully those ripple are going to be carrying ska and punk right back into the forefront of people&#8217;s minds and if bands like 7th Son and Hog Hoggidy Hog play their cards right they could be turning those ripples into waves and riding them all the way up to &#8220;quit my job and I&#8217;m now a full time band member baby!&#8221;.</p>
<p>7th Son and The Hogs in particular are the music industry equivalent of the guy(s) that you invite over to a party to make sure its gonna be interesting, that there&#8217;s always something to talk about, that somebody gets offended and somebody pukes in something that&#8217;s generally not meant to be puked in&#8230;Now, although we may appear to seem bias over these lovable bands (we should be, we play in them) you just have to watch these music videos to appreciate the effort that goes into both the music and video production&#8230;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/h9XFeY7sAzQ" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/h9XFeY7sAzQ"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/8zTUH4d71WU" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/8zTUH4d71WU"></embed></object></div>
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		<item>
		<title>Tilt-shift Video of Cape Town</title>
		<link>http://heypapalegend.com/2011/07/280/</link>
		<comments>http://heypapalegend.com/2011/07/280/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 20:55:54 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[New work and videos]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[san fransisco international short film festival]]></category>
		<category><![CDATA[time-laps video]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=280</guid>
		<description><![CDATA[Check this awesome new short movie by Tim Henny out.  It just got nominated as a finalist in the San Fransisco International Short Film Festival!!!  Well done Timmy! We&#8217;d like to think the music we composed played some role in that Password = mini]]></description>
			<content:encoded><![CDATA[<p>Check this awesome new short movie by Tim Henny out.  It just got nominated as a finalist in the San Fransisco International Short Film Festival!!!  Well done Timmy!</p>
<p>We&#8217;d like to think the music we composed played some role in that <img src='http://heypapalegend.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Password = mini</p>
<p><iframe src="http://player.vimeo.com/video/25967858?title=0&amp;byline=0&amp;portrait=0&amp;autoplay=1" width="398" height="224" frameborder="0"></iframe></p>
]]></content:encoded>
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		<title>Is it Organic?</title>
		<link>http://heypapalegend.com/2010/10/is-it-organic/</link>
		<comments>http://heypapalegend.com/2010/10/is-it-organic/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 10:55:43 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[cape town sound studio]]></category>
		<category><![CDATA[jack white]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=259</guid>
		<description><![CDATA[Everyone&#8217;s eating organic foods these days, asking for &#8216;free-range&#8217; this and &#8216;organic&#8217; that.  I think its great, but what about organic music?  Is nobody thinking to ask for their music to be more organic?  Well I am&#8230; When I look at what music is popular these days I wonder about the state of mind of [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone&#8217;s eating organic foods these days, asking for &#8216;free-range&#8217; this and &#8216;organic&#8217; that.  I think its great, but what about organic music?  Is nobody thinking to ask for their music to be more organic?  Well I am&#8230;</p>
<p>When I look at what music is popular these days I wonder about the state of mind of the general population.  Everybody seems to be digging on synthetic grooves and virtual instruments.  Now, don&#8217;t get me wrong, I love electronic music.  I think as a genre or group of genres it has a whole lot of merits and appeals to a certain area of the brain that, well, for want of a better turn of phrase&#8230;likes to shake tail&#8230;</p>
<p>What I&#8217;m talking about is music created on live instruments played by real people and then destroyed at some point along the line.  It doesn&#8217;t matter whether its a sound engineer that is &#8216;edit crazy&#8217; or a mastering engineer who squashes all the dynamics out of a track in order to make it pop.  The result is the same.  The people are taken out of the music and the machines are put in.</p>
<p>Music by its very nature is a fluid thing.  It can be broken down, analyzed and divided into segments which can be seen to have mathematical elements such as beat subdivisions and chords built on the harmonic series; but you listen to a song that you love and that&#8217;s when maths falls dramatically short of the mark.</p>
<p>I digress though&#8230;</p>
<p>What I&#8217;m really trying to say is that I would like to see a return to the days when music was recorded for the energy and passion it contained.  Technology has allowed musicians to become lazy, why?  Well, we&#8217;ll just fix it in the mix, that&#8217;s why.  But can you add emotion in the mix?  Certainly to an extent, but most of it needs to come from the performance.  This is where I have ENORMOUS amounts of respect for guys like Jack White that have scoffed at the modern way of doing things and have kept it real and &#8216;organic&#8217;, recording music with little or no overdubs and using a sound that is so raw that it cuts through all the bullshit that we hear today.</p>
<p>The virtual instruments that one can buy these days are so good that it is getting cheaper and cheaper to compose big music works.  Where before you had to hire an orchestra, now all you need is the software and a keyboard.  A little know-how would also be good, but so many of the &#8216;composers&#8217; out there making money, whether its from commercials or producing artists, don&#8217;t actually know what they&#8217;re doing.</p>
<p>The resulting sound?  Plastic.</p>
<p>Yes, the sounds are sampled phenomenally well.  You can create an orchestra that really sounds close to the real thing, but the fact of the matter is that you cannot beat the emotion felt when you have a real violinist or a real drummer playing the music the way they feel it.</p>
<p>The same goes for re-sampling live instruments.  So many people replace snares and kick drums after the recording when they&#8217;re mixing and for some styles of music you can get away with this, but you have to ask yourself&#8230;what would drummer say?  Maybe he hit a few of those snares in a subtly different way, maybe he did this because that&#8217;s the way he was feeling it?  Or maybe he miss-hit the snare because he was so into the music that his technique slipped just that little bit.  Do we now want to get rid of that?  Or is that maybe just part of the magic?</p>
<p>Either way, its human.</p>
<p>Its organic.</p>
<p>Its making music.</p>
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		<item>
		<title>Cadbury&#8217;s &#8216;Flying Ostrich&#8217;</title>
		<link>http://heypapalegend.com/2010/10/cadburys-flying-ostrich/</link>
		<comments>http://heypapalegend.com/2010/10/cadburys-flying-ostrich/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 11:58:03 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[New work and videos]]></category>
		<category><![CDATA[cadbury's]]></category>
		<category><![CDATA[cadbury's commercial]]></category>
		<category><![CDATA[flying ostrich]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=256</guid>
		<description><![CDATA[So everyone has talked about this commercial but we thought we&#8217;d spare a moment to talk about the music, since we did it. Saatchi &#38; Saatchi briefed us to re-orchestrate a track sung by vocal legend, Sammy Davis Jnr, entitled &#8220;I gotta be me&#8221;. The trend these days is to save on money and to [...]]]></description>
			<content:encoded><![CDATA[<p>So everyone has talked about this commercial but we thought we&#8217;d spare a moment to talk about the music, since we did it.</p>
<p>Saatchi &amp; Saatchi briefed us to re-orchestrate a track sung by vocal legend, Sammy Davis Jnr, entitled &#8220;I gotta be me&#8221;.</p>
<p>The trend these days is to save on money and to use &#8216;plastic&#8217; instruments, ie synthetic instruments.  Software companies are bringing out a continuous stream of extremely high-end &#8216;real&#8217; sounding virtual instruments.  These are instruments where the sounds have not been created, but rather recorded with every available articulation and dynamic and then set to be triggered by a click of a mouse or a note on the piano keyboard.</p>
<p>We chose not to go with this approach and instead used real musicians, because one CANNOT replicate the sound, feel and emotion of a musician playing his/her instrument.</p>
<p>I just wanted to touch on that briefly, I think that the topic of real vs. virtual instruments will have to be discussed in another blog.</p>
<p>Please enjoy this new release!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/zpDsxU1UBfM&amp;feature" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/zpDsxU1UBfM&amp;feature"></embed></object></p>
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		<slash:comments>2</slash:comments>
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		<title>I just can&#8217;t help but smile when I watch this&#8230;</title>
		<link>http://heypapalegend.com/2010/10/i-just-cant-help-but-smile-when-i-watch-this/</link>
		<comments>http://heypapalegend.com/2010/10/i-just-cant-help-but-smile-when-i-watch-this/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 09:42:27 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=252</guid>
		<description><![CDATA[This sweet little video sums up the cape town &#8216;scene&#8217; so perfectly, I just can&#8217;t help but smile when I watch this. My words aren&#8217;t enough&#8230;]]></description>
			<content:encoded><![CDATA[<p>This sweet little video sums up the cape town &#8216;scene&#8217; so perfectly, I just can&#8217;t help but smile when I watch this.</p>
<p>My words aren&#8217;t enough&#8230;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/Xzocvh60xBU" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/Xzocvh60xBU"></embed></object></p>
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		<title>A Tin of Paint</title>
		<link>http://heypapalegend.com/2010/09/a-tin-of-paint/</link>
		<comments>http://heypapalegend.com/2010/09/a-tin-of-paint/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 08:52:34 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[New work and videos]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=249</guid>
		<description><![CDATA[So we worked on this a while ago but thought I&#8217;d just blog about it now. This preview of the movie (still to be shot) is a thing of beauty.  Our good friend and director, Roy Zetisky, did 10 years of research on a story of which moved a nation but as yet has been [...]]]></description>
			<content:encoded><![CDATA[<p>So we worked on this a while ago but thought I&#8217;d just blog about it now.</p>
<p>This preview of the movie (still to be shot) is a thing of beauty.  Our good friend and director, Roy Zetisky, did 10 years of research on a story of which moved a nation but as yet has been untold.  It is the story of the very first riots against Apartheid that happened in New Brighton, PE.</p>
<p>The screenplay for the film has won numerous awards and when the film actually gets shot and released, it will easily rival any Hollywood blockbuster for production value and surpass many for content.</p>
<p>We did all the sound for this trailer, form composing the theme song for Zulani from Freshly Ground to sing ont, to doing the cinematic score, to final mix&#8230;and we loved every moment.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/fmCg3O5W1C0" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/fmCg3O5W1C0"></embed></object></p>
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		<title>Touching base</title>
		<link>http://heypapalegend.com/2010/06/touching-base/</link>
		<comments>http://heypapalegend.com/2010/06/touching-base/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 08:15:21 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heypapalegend.com/?p=241</guid>
		<description><![CDATA[Well its been a while since the last blog post, but things have been crazy here.  Some really cool stuff has happened and some not-so-cool stuff has happened.  But here it goes. Okay, so I just got my copy of Dan Shout&#8217;s new album and it feeeeels gooood!! Well done to everyone who was involved. [...]]]></description>
			<content:encoded><![CDATA[<p>Well its been a while since the last blog post, but things have been crazy here.  Some really cool stuff has happened and some not-so-cool stuff has happened.  But here it goes.</p>
<p>Okay, so I just got my copy of Dan Shout&#8217;s new album and it feeeeels  gooood!!<br />
Well done to everyone who was involved. Gorm (bru), never knew you cold  design like such a mo-fo!  Sweet stuff man.<br />
So, every mix engineer&#8217;s nightmare is to have an album you mixed get  mastered and it comes back sounding different to what you were doing  (cause that would mean the mixes sucked!), but to my relief it came back  feeling and sounding pretty much the same!  I breathe a sigh of relief  and bless Tim&#8217;s audio-nerd heart for being such a kieeeeeeeeef mastering  engineer.  Sweetness and high-fives all around to everyone, oh, and in  true soccer spirit maybe a slap on the arse too. (I never realised  sportsman like to do the whole arse-slap thing so much, I thought it was  just punk-rock musos&#8230;)</p>
<p>On the not-so-kief side, Hannes has moved on to oranger pastures, but things are still awesome between us, there&#8217;s still loads of bromance in the air so have no fear! The x-box will not be forgotten!</p>
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		<title>&#8220;Would you mind just emailing me an mp3 of that, please?&#8221;</title>
		<link>http://heypapalegend.com/2010/03/would-you-mind-just-emailing-me-an-mp3-of-that-please/</link>
		<comments>http://heypapalegend.com/2010/03/would-you-mind-just-emailing-me-an-mp3-of-that-please/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 11:16:51 +0000</pubDate>
		<dc:creator>hannes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<description><![CDATA[This is aimed at anybody, especially those in the Advertising world, who has ever been the author of the title sentence. If you&#8217;ve ever asked this of a music studio, read ye further and redeem thyself. Most professional sound engineers know that the almighty Compact Disc is really anything but. The CD was born out [...]]]></description>
			<content:encoded><![CDATA[<p>This is aimed at anybody, especially those in the Advertising world, who has ever been the author of the title sentence. If you&#8217;ve ever asked this of a music studio, read ye further and redeem thyself.</p>
<p>Most professional sound engineers know that the almighty Compact Disc is really anything but. The CD was born out of a manufactured need for &#8220;improvement&#8221; in a time when the music industry&#8217;s Toffee Noses (read record labels) were bored with the &#8220;lack of progress&#8221; in their industry.</p>
<p>Unlike it&#8217;s predecessor, vinyls, whose evolution spans more than a century, the CD-format was hammered together in rush by a few well paid mathematicians and scientists, with hardly any involvement from actual musicians and sound engineers.</p>
<p>You see,  digital recording, (unlike analog recording) by its very nature can be (and has been) improved more and more as computer technology grows, which pretty much equates to infinity. And although it was quite horrible compared to analog recording a few years back, digital recording today has undeniably evolved into a phenomenal recording medium, and is the staple medium world wide.</p>
<p>The problem is that all that improvement in recording quality (i.e sampling and bit rates) means almost squat when you&#8217;re always forced to down scale back to CD &#8220;quality&#8221; (44.1Khz / 16Bit).  Imagine TV recording and broadcasting reaching full 1080 HD, but TV&#8217;s never evolving past small black and white tubes on your grandma&#8217;s Formica kitchen counter.</p>
<p>Now, I must jump in and stop my own rant at this point and mention that CD&#8217;s today are not all bad. There have been improvements in the technology. Disks are pressed with more detail, laser technology has improved by leaps and bounds and the high quality of digital recordings made today do filter through to the final product. In fact, as I am only 26, I grew up with CD&#8217;s, only occasionally listening to my parents&#8217; and grand parents&#8217; vinyls, and if I was kept in the dark about the theory behind CD&#8217;s I  probably would never have complained, because the music still sounds great to me, as much on CD as on vinyl.</p>
<p>By now you&#8217;re wondering:  &#8220;<em>So what&#8217;s your %$#@*&amp;% point!?</em>&#8221; and I apologise for the lengthy &#8220;intro&#8221;, but I needed you to understand where I&#8217;m coming from.</p>
<p>My real issue, the real reason I cry in the shower every morning while gently hugging a pool noodle, is the abomination that followed the CD. It followed in less than great footsteps to start with and was not even really conceived from the CD, but is rather some bastard offspring that is fast destroying the world of music, it should be called the mp666, but it hides behind a much less sinister name, it is the mp3.</p>
<p>Mpeg Layer 3 or Moving Picture Experts Group &#8211; Layer Three, was introduced to the (FILM) industry in the early 90&#8242;s as a compression tool for audio that dramatically reduces the size of audio files while retaining the original sound quality&#8230; apparently.</p>
<p>The very idea is absurd. Lets say you take a 3min song at CD quality &#8211; it will be about 30MB big. Encode it with a mp3 algorithm and it is reduced to about 3MB. Now the last time I checked the Chinese have not yet managed to hide tiny, well trained wizards in computers that roam motherboards looking to cast some spells, so I can assure you that the drastic reduction in size is not magic. That 27MB of data is lost, destroyed, deleted.  What remains is a faint resemblance of the song that is made up of only 10% of the original file.</p>
<p>Let&#8217;s say you take a high quality photograph of someone sitting on a chair, in a professional photography studio with proper lighting etc. Then give the developed photo to a talented amateur artist to copy with a few coloured pencils.</p>
<p>Then take that pencil drawing and show it to anybody and ask them what they see. They&#8217;ll inevitably say &#8220;a person sitting on a chair&#8221; and will probably be happy to look at it as is. If you never show them the original photograph, how will they know how great the original looked with it&#8217;s vivid colours, depth, textures, shadows etc.</p>
<p>The mp3 equates to virtually the same thing. You see, as far as compression codecs go, most of the mp3 algorithms out there are really good at what they do (hence me suggesting a &#8220;<span style="text-decoration: underline;">talented</span> amateur artist&#8221;). However the fact remains that converting a file into mp3 destroys almost every detail of the original music, the very thing you are paying for as a client.</p>
<p>Mp3&#8242;s were never intended to conquer the world as it has, burning down villages, killing peasants and kicking dogs on its way to world domination. It was meant for film engineers so they can move audio data around quickly.</p>
<p>But before you could say &#8220;I&#8217;m gonna jab a pencil in my ear&#8221; the mp3 is everywhere &#8211; spreading like a moist, swollen rash in to every crevice of the industry we all work in.</p>
<p>Just to prove my point, take any song you love, whether it is on CD, vinyl even an old tape deck. Sit down in a comfy chair, close your eyes and listen to it nice and loud, hopefully on a relatively good sound system or HiFi. Now go download the same song off the net (and do not pretend you don&#8217;t know how&#8230;). Now do the same thing, sit down close your eyes and listen to the mp3 nice and loud. Nuff said.</p>
<p>If you can&#8217;t hear the difference I suggest cleaning out your iPod and replacing all those nasty mp3&#8242;s with the originals in a lossless format like .wav or .aif. Ipods do accept these formats, though you won&#8217;t be able to fit 9 billion songs on, but let&#8217;s be honest, you only ever listen to a hundred songs max! You see your brain has gotten so used to the low quality of mp3&#8242;s that you can&#8217;t tell the difference anymore.</p>
<p>So, finally my bottom line. You won&#8217;t send a TV advert off to station in low res Quicktime file over email right? Not after you paid all that money to get it shot properly, edited properly etc.</p>
<p>So why then spend good money on music that&#8217;s been recorded by great musos, mixed and mastered to make it sound as good as it can get&#8230; and then ask me to email you an mp3 to stripe to picture&#8230; FML.</p>
<p>Obviously mp3&#8242;s are great for the approval process where the track get&#8217;s sent back and forth until everyone&#8217;s happy, but for final product? I think not.</p>
<p>Die mp3, die&#8230;</p>
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